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Non-Profit Organization (Academic Data Set One)

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Business Situation: a non-profit organization that uses direct mail to solicit additional contributions from past donors.

Base Time Pertiod: latest 1-10 donations by date, dollar amount and solicitation source, latest 1-11 solicitations by date and type, some lifetime elements of the relationship, minimal demographics.  data are from 10/86 through 6/95.

Later Time Period: number and dollars of donations in 10/95-12/95.  All donors in this file received at least one solicitation in early 10/95.

Variable Reference

Variable Name Data Type Variable Description Help
ACCNTNMB CHAR Donor ID
CHNGDATE DATE Change of Address Date
CNCOD1 NUM Latest
CNCOD10 NUM 10th
CNCOD2 NUM 2nd
CNCOD3 NUM 3rd
CNCOD4 NUM 4th
CNCOD5 NUM 5th
CNCOD6 NUM 6th
CNCOD7 NUM 7th
CNCOD8 NUM 8th
CNCOD9 NUM 9th
CNDAT1 NUM Latest
CNDAT10 NUM 10th
CNDAT2 NUM 2nd
CNDAT3 NUM 3rd
CNDAT4 NUM 4th
CNDAT5 NUM 5th
CNDAT6 NUM 6th
CNDAT7 NUM 7th
CNDAT8 NUM 8th
CNDAT9 NUM 9th
CNDOL1 NUM Latest
CNDOL10 NUM 10th
CNDOL2 NUM 2nd
CNDOL3 NUM 3rd
CNDOL4 NUM 4th
CNDOL5 NUM 5th
CNDOL6 NUM 6th
CNDOL7 NUM 7th
CNDOL8 NUM 8th
CNDOL9 NUM 9th
CNTMLIF NUM Times Contributed Lifetime
CNTRLIF NUM Dollars Contribution Lifetime
CONLARG NUM Largest Contribution
CONTRFST NUM First Contribution
DATEFST DATE First Contribution Date
DATELRG DATE Largest Contribution Date
FIRMCOD CHAR Firm/Head HH code
MEMBCODE CHAR Membership Code
NEW NUM Data Set Group
NEW1 NUM In First 25% (Based on Uniform Distribution)
NEW2 NUM In Second 25% (Based on Uniform Distribution)
NEW3 NUM In Third 25% (Based on Uniform Distribution)
NEW4 NUM In Last 25% (Based on Uniform Distribution)
NOCLBCOD CHAR No Club Contact Code
NONPRCOD CHAR No Premium Contact Code
NORETCOD CHAR No Return Postage Code
NOSUSCOD CHAR No Sustain Fund Code
PREFCODE CHAR Preferred Contributor Code
REINCODE CHAR Reinstatement Code
REINDATE DATE Reinstatement Date
RENTCODE CHAR Rental Exclusion Code
SECADRIN CHAR 2nd Address Indicator
SEX CHAR Gender
SLCOD1 NUM Latest
SLCOD10 NUM 10th
SLCOD11 NUM 11th
SLCOD2 NUM 2nd
SLCOD3 NUM 3rd
SLCOD4 NUM 4th
SLCOD5 NUM 5th
SLCOD6 NUM 6th
SLCOD7 NUM 7th
SLCOD8 NUM 8th
SLCOD9 NUM 9th
SLDAT1 NUM Latest
SLDAT10 NUM 10th
SLDAT11 NUM 11th
SLDAT2 NUM 2nd
SLDAT3 NUM 3rd
SLDAT4 NUM 4th
SLDAT5 NUM 5th
SLDAT6 NUM 6th
SLDAT7 NUM 7th
SLDAT8 NUM 8th
SLDAT9 NUM 9th
SLTMLIF NUM Times Solicitated Lifetime
STATCODE CHAR State
TARGDOL NUM Dollars of Fall 1995 Donations
TARGRESP NUM Number of Fall 1995 Donations
ZIPCODE CHAR Zip
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