Business Situation: a non-profit organization that uses direct mail to solicit additional contributions from past donors.
Base Time Pertiod: latest 1-10 donations by date, dollar amount and solicitation source, latest 1-11 solicitations by date and type, some lifetime elements of the relationship, minimal demographics. data are from 10/86 through 6/95.
Later Time Period: number and dollars of donations in 10/95-12/95. All donors in this file received at least one solicitation in early 10/95.
Variable Reference
Variable Name | Data Type | Variable Description | Help |
---|---|---|---|
ACCNTNMB | CHAR | Donor ID | |
CHNGDATE | DATE | Change of Address Date | |
CNCOD1 | NUM | Latest | |
CNCOD10 | NUM | 10th | |
CNCOD2 | NUM | 2nd | |
CNCOD3 | NUM | 3rd | |
CNCOD4 | NUM | 4th | |
CNCOD5 | NUM | 5th | |
CNCOD6 | NUM | 6th | |
CNCOD7 | NUM | 7th | |
CNCOD8 | NUM | 8th | |
CNCOD9 | NUM | 9th | |
CNDAT1 | NUM | Latest | |
CNDAT10 | NUM | 10th | |
CNDAT2 | NUM | 2nd | |
CNDAT3 | NUM | 3rd | |
CNDAT4 | NUM | 4th | |
CNDAT5 | NUM | 5th | |
CNDAT6 | NUM | 6th | |
CNDAT7 | NUM | 7th | |
CNDAT8 | NUM | 8th | |
CNDAT9 | NUM | 9th | |
CNDOL1 | NUM | Latest | |
CNDOL10 | NUM | 10th | |
CNDOL2 | NUM | 2nd | |
CNDOL3 | NUM | 3rd | |
CNDOL4 | NUM | 4th | |
CNDOL5 | NUM | 5th | |
CNDOL6 | NUM | 6th | |
CNDOL7 | NUM | 7th | |
CNDOL8 | NUM | 8th | |
CNDOL9 | NUM | 9th | |
CNTMLIF | NUM | Times Contributed Lifetime | |
CNTRLIF | NUM | Dollars Contribution Lifetime | |
CONLARG | NUM | Largest Contribution | |
CONTRFST | NUM | First Contribution | |
DATEFST | DATE | First Contribution Date | |
DATELRG | DATE | Largest Contribution Date | |
FIRMCOD | CHAR | Firm/Head HH code | |
MEMBCODE | CHAR | Membership Code | |
NEW | NUM | Data Set Group | |
NEW1 | NUM | In First 25% (Based on Uniform Distribution) | |
NEW2 | NUM | In Second 25% (Based on Uniform Distribution) | |
NEW3 | NUM | In Third 25% (Based on Uniform Distribution) | |
NEW4 | NUM | In Last 25% (Based on Uniform Distribution) | |
NOCLBCOD | CHAR | No Club Contact Code | |
NONPRCOD | CHAR | No Premium Contact Code | |
NORETCOD | CHAR | No Return Postage Code | |
NOSUSCOD | CHAR | No Sustain Fund Code | |
PREFCODE | CHAR | Preferred Contributor Code | |
REINCODE | CHAR | Reinstatement Code | |
REINDATE | DATE | Reinstatement Date | |
RENTCODE | CHAR | Rental Exclusion Code | |
SECADRIN | CHAR | 2nd Address Indicator | |
SEX | CHAR | Gender | |
SLCOD1 | NUM | Latest | |
SLCOD10 | NUM | 10th | |
SLCOD11 | NUM | 11th | |
SLCOD2 | NUM | 2nd | |
SLCOD3 | NUM | 3rd | |
SLCOD4 | NUM | 4th | |
SLCOD5 | NUM | 5th | |
SLCOD6 | NUM | 6th | |
SLCOD7 | NUM | 7th | |
SLCOD8 | NUM | 8th | |
SLCOD9 | NUM | 9th | |
SLDAT1 | NUM | Latest | |
SLDAT10 | NUM | 10th | |
SLDAT11 | NUM | 11th | |
SLDAT2 | NUM | 2nd | |
SLDAT3 | NUM | 3rd | |
SLDAT4 | NUM | 4th | |
SLDAT5 | NUM | 5th | |
SLDAT6 | NUM | 6th | |
SLDAT7 | NUM | 7th | |
SLDAT8 | NUM | 8th | |
SLDAT9 | NUM | 9th | |
SLTMLIF | NUM | Times Solicitated Lifetime | |
STATCODE | CHAR | State | |
TARGDOL | NUM | Dollars of Fall 1995 Donations | |
TARGRESP | NUM | Number of Fall 1995 Donations | |
ZIPCODE | CHAR | Zip |